‘You picked the hardest job in marketing.’ So said my first ever Creative Director. His reasoning: ‘No-one would dream of asking to take over a designer’s mouse. But because everyone can pick up a pen, they think they can write.’
Fortunately, that’s not been my own experience. Good writing sells – and today’s clients know it.
What they don’t always know, understandably, is how to achieve it themselves, which is where I can help.
I’ve written for agencies and from client-side, for private, public and third sector, and I have seen first-hand the difference it’s made. Not simply to a business’s bottom line but to public perception, colleague morale, service user uptake, stakeholder support, you name it.
Good writing sells, absolutely, but it can also achieve so much more.
Why not see what my words could do for you?
