Getting you the best result, step by careful step.
Investigating the brief
Exploring what you hope to achieve, who you’re talking to, why they might believe you – and, just as importantly, why they might not.
Starting strong
Thinking like your audience – and your targeted media titles – to find the strongest, most news-worthy opener with robust evidence to back-up the claims made.
Keeping audiences reading
Carefully weaving together each of the key points, rather than simply listing facts, to provide the audience with a smoother, more interesting read.
Measuring the results
Keenly monitoring the impact made – coverage gained, reach, social shares and engagement – to help inform future communications.
