What to expect when looking to add some copywriting magic.
Understanding your needs
First things first, I’ll make sure I have a clear grasp of the brief: doing my research, asking questions, doing more research, and repeat.
Learning about your audience
Once I’m clear on your company and goals, I’ll get to know your audience. Who they are. What they need. What might get in the way of that. How your company can help.
Planning makes perfect
Next, I’ll plan out what to say, in which order, running my thoughts by you to check we’re on the same page. Only then will I get stuck into the ‘how to say it’.
Crafting
Once we’re agreed on the ‘what’ to say, I’ll work on the ‘how’ to say it, crafting the most compelling, convincing case.
