What to expect, whether you’re just starting out or looking for a refresh.
Defining your goals and objectives
Getting up to speed fast: what you do, what you want, who your audience is, what they currently think, what you want them to think, why they should believe you.
Hatching the plan
Mapping out how to get you from where you are now to where you want to be – channels, content types, calendar of activity, the lot – with the budget you have.
Keeping it on-brand
Infographics, tiles, carousels, reels, blog posts, events: keeping your messaging fresh with a mix of content types but always on-brand.
Monitor performance
Tracking and analysing engagement then using the insights gleaned to adjust and strengthen your strategy.
