Generate positive coverage of the advances being made in passenger experience by vying for the title of Public Transport Operator of the Year – a title not yet won by a ferry company – at the Scottish Transport Awards.
Aided by one-to-one interviews with the CalMac management team:
• Delve beyond CalMac’s picture postcard image to reveal a much relied upon lifeline service
• Highlight the challenges of providing this lifeline service in such a geographically disparate area and the solutions being deployed
• Demonstrate in facts and figures the boost to passenger satisfaction and bookings as a result of the advances made.
CalMac were named Scottish Public Transport Operator of the Year – a first for the company and sector – generating positive coverage in key local and regional titles, and raising awareness within key government circles.
Design partner
The Creative Cell
Main photo courtesy of Craig Stephen Photography
