Shape the narrative around Scottish Sea Farms’ £164m acquisition of rival Grieg Seafood Shetland – without the story leaking first.
• Write the main release, highlighting the strategy behind the purchase
• Prepare a company statement for key stakeholders, including Cabinet ministers, M&S Food, Waitrose and RSPCA Assured
• Ghost-write the MD’s communications to employees (existing and new)
• On approval of the acquisition, circulate each of the above communications to the target audience without anyone reading it elsewhere first.
Positive coverage of the promised benefits of the purchase in national, regional, business and trade titles alike, reinforced at regular intervals thereafter with updates on the advances being made.
