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GRAHAM Construction

Translating a feat of construction and civil engineering into an easy read.

The ask

Capture, in language that non-technical audiences could understand, the ingenuity and expertise that went into restoring the Grade-A listed Royal Commonwealth Pool in Edinburgh and re-engineering it into a world-class aquatic facility.

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The approach

• Start with the problem: ‘ambitious vision meets listed building restrictions’
• Touch upon the history of the venue, underlining just how high-profile (and therefore high-risk) a project this really was
• Outline the scope of works and how each challenge was expertly managed
• Wow with some key facts at-a-glance-style
• Finish on a high with a glowing client testimonial

Key outcomes

A perfect-bound 40-page ‘coffee table’ brochure that premiered at the official opening of the new-look Royal Commonwealth Pool and has been used to help secure new business ever since.

Feedback
‘Brilliant, Lesley. Thanks for all your help with this and sorry it was so rushed.’
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