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Scottish Aquaculture Innovation Centre

Helping establish this fledgling accelerator agency as the trusted voice.

The ask

Help establish this fledgling government-funded agency – whose remit was to bring together academia and industry to solve the key challenges of farming finfish and shellfish – as the go-to name for innovation support in the aquaculture sector.

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The approach

• Nurture a sense of community and collaboration by encouraging membership of an exclusive consortium of academia, industry and other key stakeholders
• Engage regularly with the consortium via a mix of social media, e-news and member events: from invite-only workshops to an AGM and international summit
• Raise wider awareness and credibility by showcasing new projects, interim updates and insights gleaned
• Encourage new talent into the sector via undergraduate, graduate and women in aquaculture programmes.
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Key outcomes

Within its first five years, SAIC had grown from no brand to 200-strong member consortium, generating over £3 of private investment in applied research for every £1 of public money.

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Design partner
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Closer Creative

Feedback
‘Thanks to Lesley's effective communications strategy and brand development, SAIC quickly rose to become one of the most notable of the Innovation clusters, garnering a strong following across a broad community base.’
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