Scottish Sea Farms case study

The approach

• Carry out a discovery exercise to identify what made Scottish Sea Farms distinctly ‘Scottish Sea Farms’ – namely, the experience of the team, hand-picked farming locations and premium quality product
• Distil this into a content strategy of ‘people, place, product’
• Commission and art direct an extensive library of brand photography and footage, bringing these three key brand pillars to life
• Develop a distinct tone of voice: dedicated, down to earth, trusted
• Apply across every brand medium: social, digital, video, print
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Key outcomes

An instantly recognisable brand look and tone of voice that set Scottish Sea Farms apart from the competition and enhanced its social licence, bringing:

(2018 – 2024)
• 7 new markets
• 3 all-new farms
• 10 farm expansions
• 3 Investors in People (IIP) awards
• 20+ business award wins
• 1 £164m acquisition approved

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^{Design partner}^{Closer Creative}

^{Main photo courtesy of}^{Craig Stephen Photography}

Feedback

‘Lesley’s work directly contributed to increased community support, greater interest in our farming practices, smoother regulatory interactions, and a more resilient reputation with stakeholders. Thanks to her ethical approach and deep awareness of the social landscape, our brand is now more authentic, inclusive, and easy to engage with.’

Anne Anderson

Head of Sustainability & Development, Scottish Sea Farms

Scottish Sea Farms

Setting one Scottish salmon producer apart from the competition.

The ask

The approach

Key outcomes