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Tiree Music Festival

Gaining a small island festival big kudos with multiple award wins.

The ask

Help put small island festival, Tiree Music Festival (TMF), on the radar of live music lovers, artists, funders and sponsors alike – with only minimal budget to spend.

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The approach

• Position the Festival as a serious contender by entering the Scottish Event Awards, winning ‘Best Small Festival’
• Build on the kudos and reach generated by vying for – and scooping – ‘Best Cultural Event’ at the Highlands & Islands Tourism Awards
• Cement the reputation being established by retaining both awards the following year, along with a prestigious Scottish Thistle Award for ‘Best Cultural Event’
• Squeeze every last drop of value out of the awards submission work by repurposing it to win ‘Best Small Event’ at the UK Event Awards.

Key outcomes

Six reputable award wins within three short years, helping bring the event to the attention of media, funders and festivalgoers, and establish it as a credible player on the Scottish events scene.

Photos courtesy of Tiree Music Festival

Feedback
‘It is reading great, Lesley. I think it captures the success of the awards but still highlights the drive to keep improving the event.’
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